Author: Monojit Mandal
Anthony Black, a promising rookie for the Orlando Magic, used the power of music and digital platforms to interact with NBA fans and build his fan base. Since being chosen in sixth place, Black has collaborated with the popular music streaming service, TIDAL, to share his musical tastes with fans all over the world.
Music is Anthony Black’s constant friend, from the crack of dawn until bedtime. Whether running errands, relaxing at home or training on the court, Black uses music to fuel his energy. The partnership with TIDAL was a natural fit, as it gave him a unique opportunity to interact with NBA fans during the exciting NBA Summer League through the platform’s innovative LIVE feature. Excited fans looked at Black’s personal playlist, which included mellow R&B songs by Bryson Tiller, Brent Faiyaz and Summer Walker, as well as adrenaline-filled rap songs by NBA YoungBoy, Lil’ Durk and Lil’ Baby, which got him pumped up before the games.
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Recognizing the importance of developing a large and dedicated fan base, especially as a rookie entering the league, Anthony Black didn’t limit his efforts to TIDAL alone. He welcomed Lockerverse, an innovative community platform and cultural center in which he has a stake. Lockerverse offers young athletes, artists, designers and companies an exciting new method of interacting with fans around the world, further strengthening Black’s position in the hearts of fans everywhere.
During the NBA Summer League, Black impressed with his extraordinary talent, emerging as a standout player for the Magic. His ability on the court took him to the top of the team in several statistical categories, including points, rebounds, assists and steals. This exceptional performance not only reinforces his place in the Orlando community, but also earns him a host of new supporters throughout the NBA.
Off the court, Anthony Black is motivated to build his exclusive brand, which will incorporate his interests in music and culture. Recognizing that a successful NBA career requires more than simply athletic ability, Black is capitalizing on his passions to develop a distinct character that connects with fans on and off the court.