Author: Barkha Roy
Brazil’s main media group, Globo, has announced that it has secured the exclusive domestic broadcasting rights for the Brazilian national team’s home qualifiers and friendlies for the FIFA World Cup until 2026. The agreement, signed with the Brazilian Football Confederation (CBF), guarantees uninterrupted coverage of the national team’s journey towards the 2026 World Cup. The agreement includes broadcasting rights for TV Globo, Sportv, Globoplay and the Ge portal, allowing millions of passionate fans to follow their beloved team on various platforms.
The long-standing partnership between Globo and the CBF has been renewed for another four years, solidifying the media group’s role as the main broadcaster of Brazilian national team matches. Ednaldo Rodrigues, president of the CBF, expressed his satisfaction with the continuity of the collaboration, emphasizing the importance of bringing the national team closer to its fans. With Globo’s wide reach, fans can now look forward to an exciting and immersive viewing experience as they follow the team’s preparations and matches.
Fernando Manuel Pinto, Globo’s Sports Rights Director, also expressed his satisfaction with the renewal of the contract, highlighting its importance in keeping millions of passionate fans connected and engaged with the Brazilian national team. The confirmation of Globo as the official broadcaster brings security to the fans, who can count on the media group to provide comprehensive coverage of the team’s journey.
The upcoming friendlies against Guinea and Senegal, scheduled for June 17 and 20 respectively, will be the first events covered by the renewed contract. After these friendlies, Brazil’s qualification campaign for the World Cup will begin in September, with the first match against Bolivia being broadcast exclusively on TV Globo and Sportv.
While fans anxiously await the appointment of the new coach for this period, the partnership between Globo and the CBF ensures that fans have access to the matches, promoting a closer connection between the team and its loyal followers.
In a separate development, the Brazilian Football Confederation (CBF) has taken a stand against racial abuse in soccer. The CBF filed a formal complaint with FIFA following an incident of racial abuse against defender Robert Renan during an U-20 World Cup match at the Ciudad de la Plata stadium in Argentina. Although Brazil emerged victorious with a 4-1 win against Tunisia in the round of 16, insults were directed at Renan as he left the pitch.
The CBF responded quickly by lodging a protest with FIFA, the world governing body of soccer. The statement issued by the CBF expressed its firm stance against racism and its commitment to take immediate action to deal with such incidents. The complaint to FIFA highlights the need for continued efforts to eradicate racial abuse from sport and ensure a safe and inclusive environment for all players.
As the Brazilian national team embarks on its journey towards the 2026 World Cup, Globo’s commitment to broadcasting its matches will provide fans with an immersive viewing experience. With the renewed partnership between Globo and the CBF, fans can eagerly follow the team’s progress and celebrate their successes, while the CBF’s complaint to FIFA serves as a reminder of the ongoing fight against racism in soccer.